Hazelnut, Raisin and Milk Chocolate
Mug Shot is our classic Brazilian coffee, with big tasting notes of milk chocolate and nut.
This classic is from South Minas (Sul De Minas), the largest coffee-growing region in Brazil, and home to some of the best coffees in the country. The region is characterised by mountainous terrain, rich fertile soil and vast natural reserves of Brazil’s Atlantic Rainforest.
The favourable climate and relief, together with handmade coffee production, are the secrets of the award-winning region. The factors for success are dedication at all stages of production, solid infrastructure and investment research.
Altitude1050m - 1800m
NewGround started when a couple of mates wanted to really enjoy every single cup of coffee. We wanted to source new and exceptional coffees and help drive the growing coffee culture in Oxford and The UK.
We also wanted to use the business to help tackle social injustice.
It's well known that prisoners are much more likely to re-offend after release if they are without training and jobs. So a business that creates opportunities has to help, right? We think so, and that’s what keeps us motivated every day. That and sourcing and roasting some of the world’s finest coffees.