Roasters /New Ground /
Mug Shot

New Ground

Mug Shot

Tasting notes

Hazelnut, Raisin and Milk Chocolate

Roasting days
Tue Thu

Region
South Minas
Origin
Brazil
Producer
Cooperative

Mug Shot is our classic Brazilian coffee, with big tasting notes of milk chocolate and nut.

This classic is from South Minas (Sul De Minas), the largest coffee-growing region in Brazil, and home to some of the best coffees in the country. The region is characterised by mountainous terrain, rich fertile soil and vast natural reserves of Brazil’s Atlantic Rainforest.

The favourable climate and relief, together with handmade coffee production, are the secrets of the award-winning region. The factors for success are dedication at all stages of production, solid infrastructure and investment research.

£7.00

/ 250g
Grind
1
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Details

Roast Level

Medium

Type

Single Origin

Process

Natural

Altitude

1050m - 1800m

Variety

Yellow Catuai

Brew methods

AeroPress
Espresso machine
French press
Moka pot
Pour over

Roaster

New Ground

Oxford

NewGround started when a couple of mates wanted to really enjoy every single cup of coffee. We wanted to source new and exceptional coffees and help drive the growing coffee culture in Oxford and The UK.

We also wanted to use the business to help tackle social injustice.

It's well known that prisoners are much more likely to re-offend after release if they are without training and jobs. So a business that creates opportunities has to help, right? We think so, and that’s what keeps us motivated every day. That and sourcing and roasting some of the world’s finest coffees.